Our Story

"Naturallogic was founded on one simple truth:

Cells thrive when nourished with complete, real nutrition."

- Toni Ann Barandon, Founder

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It Began
with Nutrition

Naturallogic was born over 18 years ago. A personal ritual of founder and formulator Toni Ann Barandon, who became a nutritionist after upgrading her diet and accidentally healing from chronic illness. After discovering nature's systematic power, she wanted skin & body care as nutritious as the whole foods that healed her.

What began as a personal ritual has developed into a sustainable, streamlined, multifunctional collection designed not merely to heal, maintain or protect, but to feed skin the building blocks of optimal skin health - for longevity and vitality.

Naturallogic was the first brand to promote skin nutrition, and is to this day one of very few that understands the full spectrum and potency of nutrients in raw, whole-plant ingredients.

While we've grown into a global brand, our roots remain grounded in the local land we forage—to create skin, body, and home products that bring vitality into everyday life.

"I can't think of anything more beautiful or brilliant than Nature and how it works. It's seemingly still yet constantly in motion, reconciles itself, and provides us with all we need. In a world where everything is increasingly more processed, pre-packaged and technological, I wanted to create something foundational, that completely nourishes - down to our cells. Skin thrives on the same whole nutrients that fuel the health of our body."

Our Values

Wellbeing

We are inspired by taking good care. Just as wellbeing brings a sense of aliveness—of being well-fueled, connected, and supported—we interweave the vitality of whole plants with a foundation of nutritional personal care, fostering community and sharing wellness in everyday life.